Online Reputation Management Services
Owing to the rapid growth of the internet, in addition to the introduction of consumer and user generated media, the need to protect the online image of businesses and individuals has now become highly essential. The ever-changing world of digital information requires constant vigilance across a wide variety of sources - both local and global.
Repute Online PR Solutions help you protect your Online Brand Reputation and Profile Reputation, thereby managing a reputation of your online portfolio for you and your brand.
Whether you are an individual or a company, you must be aware of the effects of your online footprint can have on your reputation on an everyday basis.
Protect Your Brand from Perceptions
Consumer Generated Media has gone through rapid developments in the past and it has become more and more challenging for this media to monitor and have a structured response mechanism. Since these mediums are highly favored by public, they can be generously utilized to promote brands, products and services originating from any domain. People read articles, news submissions, updates and reviews about your brands or services and subsequently may comment or post a review note for the same. These views and reviews can either make or break a brand.
Unauthorized content or comments about your brand or unsubstantiated reporting can affect your online image. Moreover, the real problem lies when such information is indexed by search engines and it eventually appears within the result position, when a search is initiated using your brand name.
Reputation Management is Important
Search engines are more like brand engines!
When a user searches for a particular concept, idea, service or item, they might use your brand name or category as the keyword. It is any individual's hope that their business service appears as the top ranked website for the keyword specified. However, have you ever thought that it is important to know about the other top 10 results, especially if the specified keyword applies to many other businesses, brands or individuals? Have you thought about the impact, this result can or might have on your brand?
The most important element required for increasing service opportunities and presentation of services as a trusted entity in its own segment, is a decent reputation and continuous maintenance of that reputation.
Tackle This
Online Reputation Management combines Marketing and PR with Search Engine Marketing.
The ultimate goals for a decent online reputation or for good publicity are visibility and high rankings. With these goals in place, the bad publicity for a website can be pushed towards the end of the search engine listings and out of public view. Statistics speak the fact that viewers or users rarely view more than two pages of search engine results, for any search.
Quite a few organizations and their CEOs are concerned about how their brands are being positioned, online and are considering ways to maintain and manage their online reputation. Some of these entities are totally unaware about the fact that their brands or services are being quoted, noted and discussed about, within the online medium. However, too much of anything is dangerous and therefore, no talk or discussion about you, your brands and services or your organization is also a disadvantage for your online reputation.
Do the 3:
Monitor – Analyze – Influence
Why Monitor?
Getting indexed within the search engine, with a result position can be as valuable as having a hit in the mainstream media due to the volume of viewers who get to see it. A negative Search Engine Result Position (SERP) ranking for your brand can come in the form of a YouTube video, Blog post, Flickr image, Forum thread or just about any format.
There are various positive and negative reasons as to why your brand must be monitored online, including:
- Getting product ideas
- Finding new relevant and competitive search phrases for SEO
- Reaching out to relevant communities and groups
- Learning user sentiments
- Interacting with social media users
- Conducting informal market study
- Identifying industry trends
Regardless of your reason for brand monitoring, a brand could be missing huge opportunities because of improper monitoring and managing of your online reputation.
What to Monitor?
The online positioning of your brand itself should be monitored than just monitoring the name of your brand. This is done to facilitate the effective management of your online brand reputation and to fully utilize the online resources that can play an important role in improving online brand perceptions.
- Experience of providing services: Examine whether your services are spoken for. If not, or if the space is empty within the website, then fill it by providing your relevant customer experience.
- Accuracy of information: Monitor and locate incorrect information about your services or anything related to your brand and rectify the same by providing a response to the content or by publishing an article to counter the error.
- Recall the brand: Wherever your name and brand name is mentioned within the website is also important.
- Sphere of Influence: Evaluate the reach and distribution channels for your website.
Monitoring Tools to Use
Online tools are widely used by PR and Reputation Management Consultants to track and monitor the promotional activities and marketing efforts, market responses and industry trends. Examples of a few online tools that we would use for achieving ours and the customer’s objectives are:
- Google.com/trends to monitor some forthcoming industry trends and to source ideas for new products or promotions
- Technorati.com to monitor blog posts and social media resources with related mentions of yourself, the brand/organization/service
- Blogpulse.com/trend to monitor the trending of keyword phrases or your brand name to check the wide spectrum of users/viewers discussing about you, your brand/organization/service
- Boardtracker.com to monitor forum posts
- Copernic.com to monitor the modifications/updates on other websites being tracked to your website in the form of an intimation
Analyze
- Perform an analysis; derive a base line report of your search engine space and then check for other websites and web pages listed within the search results for your brand.
- List the websites that portray positive and negative information about your brand, yourself or your service.
- Categorize the listed websites based on their types - blogs, forums, consumer reviews, etc.
- Assign a value for their quality - Page Rank, number of links, influence, etc.
- Check which of the results you might want to move up or down the list. This will help you understand the scalability of work involved.
Analysis of all the Online Assets
Online assets are referred to the sites for which you have control over and which you can use to dominate your search engine rankings. They might include mediums like, corporate sites, product review sites, blogs, forums etc.
Influence
Influence all the online conversations by actively participating in them. Your participation will give you the opportunity to understand, analyze, improve and contemplate the perception of your brand within the online public. Be active among conversations pertaining to your industry by becoming a regular contributor to blogs and forums. Remember, always lead the conversations.